Articles

Unleashing-the-power-of-Experimentation-Hero Unleashing the power of Experimentation

Unleashing the power of Experimentation: Bringing A/B-testing to a new level

Use your customer portal to increase CLV - Hero Use your customer portal to increase CLV – Customer Lifetime Value

In B2B, it’s particularly important to maximise customer lifetimes so you can grow competitiveness. E-commerce provides many ways to acquire and retain customers and to create opportunities for long-term relationships. By offering a good customer experience, working with loyalty incentives and adding aftermarket services, e-commerce can improve CLV – Customer Lifetime Value.

Comuter 1 Why digital identity is fundamental in personalised e-commerce

Why digital identity is fundamental in personalised e-commerce

  • Article
Why Microsoft Dynamics 365 Customer Engagement is worth the investment

When your key business data is centralised, it’s easier to find what you need and efficiency is boosted. That’s why Dynamics 365 Customer Engagement is worth it.

retail-media Why you shouldn’t rush into retail media

Why you shouldn’t rush into retail media

Schibsted customer image Future Bytes Podcast: AI makes us human

In our first episode, host Magnus Oxenwaldt explores how AI is transforming retail by enhancing human interactions and enabling better customer experiences. 

AI_Blog_posts_Heroimage_web_US_03-1 2025 Predictions: How AI Will Shape the Future of Business
11 of 13
clothes rail

Customer cases

See how we help our customers overcome their biggest challenges and position them for sustained long-term growth. 

Join our Columbus newsletter

Sign up and stay updated to our latest insights.