Some of the key insights from the report:
- One in four employees (24%) and one in five managers (19%) believe that their company’s management team does not have a good understanding of their employees’ willingness to change
- 56% of managers believe that their position will be replaced by AI within five years, while 61% of employees believe that their position will never be replaced by AI
- A third of all employees (35%) lack clarity about who is responsible for driving digitalisation in the company, while only 3% of senior managers share this uncertainty
“The considerable differences between managers and employees indicate that managers are unable to effectively communicate the strategy to others in the organisation. Many companies see digitalisation as an IT project instead of a change project, which makes the transformation difficult to implement.”
Tobias Andersson, Vice President of Customer Development and Senior Advisor Strategy & Change
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Report
The digital self-image of Swedish retail
In the report “The Retail Sector’s Digital Self-Image”, we, together with Sifo and Mantap, have examined employees’ and management executives’ views on digitalisation within Swedish retail companies. The report includes insights from Svensk Handel.
Tobias Andersson
Vice President of Customer Development and Senior Advisor Strategy & Growth
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